bhc to Open Famous US Burger Chain 'Super Duper' Near Gangnam Station

'Superduper' logo. Photo by Superduper website

[Asia Economy Reporter Moon Hyewon] The famous burger brand from the U.S. West Coast, ‘Super Duper,’ will soon be available in South Korea.

According to industry sources on the 17th, bhc Group signed a master franchise agreement with Super Duper at the end of last year and plans to open the first store near Gangnam Station in Seoul this June.

Super Duper is considered one of the representative burger shops of the U.S. West Coast, alongside ‘In-N-Out.’ One of its distinctive features is the use of fresh patties made from seasoned ground beef, cooked crispy on the spot rather than using frozen patties. It is also famous for making its own pickles.

With Super Duper joining the market, competition in the domestic burger industry is expected to intensify further. Since 2016, SPC Group’s ‘Shake Shack’ has been on a successful path, expanding to 20 stores, and last month, Jin Kyung Industry introduced ‘Gordon Ramsay Burger,’ which launched the exclusive 196,000 KRW ‘1966 Burger’ only in Korea, drawing great popularity with all pre-orders and official reservations fully booked.

A bhc representative said, “We signed the master franchise agreement at the end of last year and are preparing for the opening.”

This content was produced with the assistance of AI translation services.