Home&Shopping Discovers 167 Outstanding SMEs This Year Through 'Ilsacheolli'
Joined Hands with the Korea Federation of SMEs to Support Market Access for Small and Medium Enterprises
[Asia Economy Reporter Kwak Minjae] Home&Shopping announced on the 17th that it will promote the ‘2022 Ilsacheonri Project’ together with the Korea Federation of SMEs to secure sales channels and promote regional small and medium-sized enterprises (SMEs).
Ilsacheonri is a project that discovers excellent regional SME products and local specialties in connection with metropolitan and provincial local governments nationwide and regional headquarters of the Korea Federation of SMEs, supporting their sales through TV home shopping broadcasts.
The company explained that it offers low commission fees to local SMEs struggling to secure sales and distribution networks, which has received positive responses from SMEs.
In last year’s project, 162 excellent SME products were launched in five categories: ▲local government recommendations ▲product recommendation committee recommendations ▲nationwide top rural products ▲excellent manufacturing companies ▲Morning Dream Market, achieving sales of over 30 billion KRW.
Home&Shopping plans to discover 167 excellent SMEs through this year’s project. Until April, it will recruit and select regional SMEs wishing to enter TV home shopping from 14 metropolitan cities and provinces. Products finally selected through one-on-one product planner (MD) consultations and evaluations by region will go through a commercialization process and be sold to consumers nationwide via TV home shopping.
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A Home&Shopping official said, “Home&Shopping has been striving for ‘co-prosperity with SMEs’ by discovering regional SME products through the Ilsacheonri sales channel support project,” adding, “We will continue to establish policies to expand sales channels for small and medium-sized partner companies in the future.”
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