GS25 Launches Metaverse Platform Item with Creator 'Renji'

A metaverse item released through collaboration between GS25 and creator Renji.

[Asia Economy Reporter Lim Chunhan] GS25 announced on the 17th that it will sell exclusive items through collaboration with ‘Renji,’ a creator on the metaverse platform Zepeto.

The products being released this time are five types of items including dresses, formal wear, robes, headbands, and chicken drumsticks, designed to match the dignity and theme of the ‘GS25 Matisseong Samgimi Prince’ map. The first batch of five items will be released starting on the 18th, with plans to consider releasing an additional five items later.

Renji is a well-known creator with 580,000 followers on Zepeto. He creates and sells avatar clothing and items. To date, he has produced over 1,000 different items, with cumulative sales exceeding 1 million units.

Starting with marketing collaboration with Renji, GS25 plans to continuously contribute to the development of the metaverse ecosystem through active collaborations with various creators as well as discovering and nurturing new artists.

A GS Retail official said, “We planned these items to provide unique differentiation on the metaverse platform, which is gaining popularity among the MZ generation (Millennials + Generation Z) and expanding to various age groups. We will continue to offer GS25’s unique features and strive to strengthen communication with customers.”

This content was produced with the assistance of AI translation services.