Lotte Home Shopping, Mobile TV 'ELive Quiz Show'... "Win Prizes Just by Solving Quizzes"
[Asia Economy Reporter Lim Chunhan] Lotte Homeshopping announced on the 17th that it will hold the 'ELive Quiz Show' on the 18th through its mobile TV 'ELive,' offering prizes worth approximately 3 million KRW per episode to customers who answer quiz questions correctly.
The ELive Quiz Show will be held every Friday at 12 PM. A total of six questions related to Lotte Homeshopping and 'ELive' will be presented over about 30 minutes. The first three customers who correctly answer questions 1 through 5 will each receive 200,000 KRW in points. Two customers who answer the final 6th question correctly will be awarded trendy products such as the 'LG StanbyMe' as prizes.
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A Lotte Homeshopping official stated, "As live commerce usage is increasing recently, especially among the MZ generation (Millennials + Generation Z), we are focusing on planning customized content," adding, "We plan to expand unique products and differentiated content to attract interest through fun, informative, and entertainment-centered content, so that they can become loyal customers."
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