"Premium is the Trend"... Shinsegae Department Store's Bed Sales Up 27%

Daejeon Shinsegae Art & Science Sound Sleep Gallery.

[Asia Economy Reporter Lim Chunhan] This winter, with the spread of the home-staying trend, interest in indoor living and sleep is increasing.

On the 17th, bed sales at Shinsegae Department Store grew by 27.4% compared to the same period last year, from December last year to January this year. In response, Shinsegae Department Store is presenting differentiated content to meet the diversifying and segmenting demand.

The Gangnam branch will hold a pop-up store for 'Lobiva,' a luxury mattress brand from Switzerland with a 274-year tradition, from the 18th of this month to the 17th of next month. At Daejeon Shinsegae Art & Science, a 'Simmons Black' pop-up is prepared from the 21st of this month to the 27th of next month. Shinsegae Casa has also pursued a premium strategy since last year by importing premium beds and introducing its own mattress specialty brand.

A Shinsegae Department Store official said, "With the cold wave and home-staying trend coinciding, premium beds that determine the quality of sleep are continuously gaining popularity," adding, "We plan to strengthen various contents in the growing sleep-related market going forward."

This content was produced with the assistance of AI translation services.