Lotte Food Launches Metaverse Brand Game... Enjoy 'Essenpodeuk' on Roblox

[Asia Economy Reporter Song Seung-yoon] Lotte Foods announced on the 17th that it has launched a brand game using the metaverse platform 'Roblox,' the first in the food industry.

Lotte Foods created a brand camping site on the metaverse platform Roblox, which is popular among the MZ generation, with the concept of the sausage 'Essenpodeuk' that can be deliciously enjoyed at a campsite. Throughout the campsite, Essenpodeuk items and sausage characters were placed. To enhance the sense of presence, the advertising music was also included as background music.

There is also a stepping stone game reminiscent of the Netflix drama 'Squid Game.' In the game, players can only move forward on the correct stepping stones, and after crossing the stepping stones, they arrive at the Essenpodeuk campsite. Here, participants can communicate with others, decorate their metaverse characters stylishly, take fun photos, and enjoy Essenpodeuk content.

Sharing a certification shot of the Essenpodeuk campsite on personal social networking service (SNS) channels enters participants into a draw for prizes. The prizes include ▲Camping backpacking package (1 person) ▲Camping Bluetooth speaker (3 people) ▲Essenpodeuk Big Bratwurst 4-pack set (100 people). Applications are accepted until the 18th of next month. Detailed instructions for participating in the event can also be found at the metaverse campsite.

Lotte Foods plans to continuously utilize metaverse platforms for interactive communication with the MZ generation. Next month, metaverse content incorporating the convenience food brand 'Chefood' will be introduced. Last September, Lotte Foods also used the metaverse platform 'Gather Town' for selecting new members of the university student marketer program 'Hidden Supporters.' Metaverse interviews are planned for the upcoming new member recruitment as well.

This content was produced with the assistance of AI translation services.