Lotte Cultureworks Plans and Produces Drama 'Seoreun Ahop'

Lotte Cultureworks Produces 'Seoreun, Ahop'
Establishes Comprehensive Studio with Strong Content Competitiveness

[Asia Economy Reporter Lee Isul] Lotte Cultureworks (CEO Choi Byunghwan) is planning and producing the drama "Thirty-Nine" in collaboration with JTBC Studio.

The JTBC Wednesday-Thursday drama "Thirty-Nine," which premieres on the 16th, depicts a realistic human romance that deeply explores the friendship, love, and life of three friends on the brink of turning forty. Actress Son Ye-jin plays Cha Mi-jo, the head of a dermatology clinic; Jeon Mi-do plays Jeong Chan-young, an acting teacher; and Kim Ji-hyun plays Jang Joo-hee, a cosmetics manager at a department store.

Written by Yoo Young-ah, the screenwriter of the films "Kim Ji-young, Born 1982" and "Your Wedding," as well as the drama "Boyfriend," and directed by Kim Sang-ho, co-director of the drama "Run On."

Lotte Cultureworks is collaborating with writer Yoo Young-ah for the second time through the drama "Thirty-Nine." Previously, they worked together on "Kim Ji-young, Born 1982," which portrayed the story of a working mom and garnered empathy and understanding across various age groups. This time, the drama focuses on the hearts of women approaching their forties.

Lotte Entertainment, responsible for Lotte Cultureworks' content business, invests in and distributes domestic films such as the "Along with the Gods" series, "Kim Ji-young, Born 1982," and "Mogadishu," and imports and distributes films from the major Hollywood distributor Paramount Pictures.

Additionally, the company is expanding its business into a wide range of areas including performances, dramas, and new media content (mid-form and short-form), establishing itself as a comprehensive entertainment company. Following the newly launched drama "Thirty-Nine," they are determined to present various types of series such as "Concrete Market" (working title) and "4 Minutes 44 Seconds."

A representative from Lotte Cultureworks stated, "We strengthened our content production capabilities by recruiting Gwak Jeong-hwan as head of the drama business division last February. We will diversify our content portfolio, which was previously focused on films, and expand and grow as a meaningful player in the drama sector. We kindly ask for warm interest in 'Thirty-Nine,' our first ambitiously prepared planned development work."

This content was produced with the assistance of AI translation services.