Nongshim to Open Vegan Restaurant 'Forest Kitchen' in April

Kim Tae-hyung, Executive Chef of Nongshim 'Forest Kitchen'

[Asia Economy Reporter Eunmo Koo] Nongshim announced on the 16th that the name of the vegan restaurant opening in April at Lotte World Mall in Jamsil, Seoul, has been decided as ‘Forest Kitchen.’ It means forest, kitchen, and rest. The intention is to contribute to individual relaxation and the global environment with healthy natural menus.

Forest Kitchen will be led by Executive Chef Kim Tae-hyung. Chef Kim graduated from the Culinary Institute of America (CIA), a professional culinary school in New York, and worked at Michelin-starred restaurants in New York. In particular, he has shown deep interest and research in vegan food, publishing 'The Moment My Body Shines, My Keto Vegan Recipes' last year.

The reason Nongshim is challenging the vegan restaurant market is that, recently, vegan foods including alternative meats have been gaining attention as 'good food' thanks to the eco-friendly and value consumption trends. Nongshim expects these trends to grow further and is promoting the opening of Forest Kitchen to increase accessibility to vegan food.

A Nongshim official said, "We will become a restaurant that leads vegan culture by providing consumers with differentiated tastes and experiences regarding vegan food."

This content was produced with the assistance of AI translation services.