Galleria Department Store Opens Golf Pop-up Shop in Luxury Hall... "Targeting MZ Generation"

On the 16th, models are introducing golf equipment at a pop-up store in the luxury hall of Galleria Department Store in Gangnam-gu, Seoul.

[Asia Economy Reporter Lim Chunhan] Galleria Department Store announced on the 16th that it will open pop-up stores and hold related events targeting MZ generation (Millennials + Generation Z) golfers in anticipation of the upcoming peak golf season.

In the luxury hall, a trendy golf brand exclusive pop-up space will be newly introduced. The representative brand is the street-style golf brand 'Malbon Golf,' offering stadium jackets, tiger pattern anoraks, vests, and more.

The American premium golf brand 'Ballistic Golf' will also open a store. This brand presents a progressive performance line aimed at high-end performance and a chief chic line suitable for both the field and everyday wear.

According to Galleria Department Store, golf-related sales last year increased by about 37% compared to the same period the previous year. Last month, sales also grew by 45% year-on-year, continuing the growth trend.

At Gwanggyo, Timeworld, Centercity, and Jinju locations, the Galleria Golf Fair will be held in the first half of the year, offering various shopping benefits such as golf brand product events and VIP customer invitation events at each branch.

This content was produced with the assistance of AI translation services.