"From Pre-order to Delivery" Shinsegae Food Launches No Brand Burger Dedicated App

Exclusive App Launch Available at No Brand Burger Stores Nationwide from the 15th
Pre-order, Pickup, and Delivery Available Within 1.5km Radius
Expected to Ease Franchise Owners' Commission Burden

[Asia Economy Reporter Eunmo Koo] Shinsegae Food announced on the 14th that it has launched a dedicated application (app) for No Brand Burger, developed in-house.

Shinsegae Food focused on the need for its own app as No Brand Burger, launched in 2019, surpassed 100 stores in just 1 year and 6 months last year, the shortest period in the industry, showing rapid growth. With the prolonged COVID-19 pandemic increasing delivery customers and continuous growth in mobile orders, as well as more customers wanting to minimize the time spent ordering and picking up menus when visiting stores directly, the demand for a dedicated app grew. Additionally, it was judged that the app could reduce the commission fees that franchise stores have to pay to delivery platforms.

Accordingly, Shinsegae Food developed and introduced its own app that allows customers to conveniently order menus without waiting and enjoy No Brand Burger with various benefits. Launched under the concept "WHY WASTE TIME?", the dedicated app prioritizes customer convenience by enabling both pre-ordering (for dine-in or takeout) and delivery services.

Customers can pre-order from stores within a 1.5 km radius and either pick up directly or use delivery, and even at the store, they can order menus comfortably while seated without waiting in line. To reduce the hassle of menu selection when ordering, a personalized feature allows customers to register their frequently eaten menus. The app also provides various usage information about No Brand Burger, such as finding nearby stores and menu guidance.

To commemorate the app launch, Shinsegae Food is holding an event where the first 30,000 new sign-up customers who order the Triple Mac & Cheese set will receive an NBB Signature Burger for free.

A Shinsegae Food official stated, “We developed and launched our own app to improve No Brand Burger customer service and minimize the burden on franchise owners,” adding, “We plan to continue providing various digital services to communicate more closely with our main customers, the MZ generation (Millennials + Generation Z), and enhance consumer convenience.”

This content was produced with the assistance of AI translation services.