Namwon-si Conducts Capacity Building Workshop for Small-Scale Festivals

Published 10 Feb.2022 14:22(KST)

[Namwon=Asia Economy Honam Reporting Headquarters, Reporter Jeong Young-gwon] On the 10th, Namwon City in Jeonbuk announced that it held a ‘Small-scale Festival Capacity Building Workshop’ on the 9th at the city hall's 2nd-floor conference room to promote local community harmony and revitalize the local economy through changes and innovations in small-scale local festivals.

The workshop targeted the organizing groups and officials of five town and township festivals, including Unbong Baraebong Snow Flower Festival, Sannae Gorosoe Mineral Water Festival, Baraebong Azalea Festival, and Jucheon Sansuyu Festival. Lecturers included Lee Deok-soon, CEO of the Culture and Tourism Industry Research Institute, and Seo Yoo-young, CEO of Startline Co., Ltd.

They gave lectures on festival planning methods, how to write plans, and online promotion strategies, followed by discussions on improvements and development directions for the festivals.

The notable aspect of this workshop was that, unlike previous events which only provided lectures about festivals, it brought together small-scale festival organizing groups that had little interaction, giving them an opportunity to discuss and consult with each other, thereby establishing close connections between the festivals.

A city official said, “Through the workshop, by establishing systematic event preparations and online promotion strategies for small-scale festivals, we attracted more tourists and created close links between the city’s various festivals, laying the foundation for fostering competitive small-scale festivals.”