Rolls-Royce Unveils New 'Spirit of Ecstasy'... Equipped with Pure Electric Vehicle 'Spectre'

[Asia Economy Reporter Hyunseok Yoo] Rolls-Royce Motor Cars announced on the 10th that it will unveil a newly designed 'Spirit of Ecstasy' to be equipped on the brand's first pure electric vehicle, the 'Spectre.'

Registered as Rolls-Royce's intellectual property on February 6, 1911, the Spirit of Ecstasy is a sculpture symbolizing the brand. It decorates the bonnet in a splendid manner. It has continuously evolved over its 111-year history.

The biggest change in the new Spirit of Ecstasy is its 'posture.' Unlike the previous figure, which had both feet together, legs stretched straight, and a deeply bent waist, this new figure embodies a look as if breaking through the wind. One leg is placed forward, the body crouched low, and the eyes are wide open facing forward.

The face harmonizes vitality, concentration, and serenity. It was created by computer modelers from the Home of Rolls-Royce. Additionally, details such as hairstyle, clothing, posture, and expression, completed by Goodwood stylists, add a modern sensibility with vitality and dignified presence.

Moreover, the height has been lowered to 82.73mm from the previous 100.01mm. The shape of the robe flowing behind the figure has been carefully refined to enhance aerodynamic performance and realism.

The newly designed Spirit of Ecstasy underwent a total of 830 hours of design modeling and wind tunnel testing. Thanks to this, the drag coefficient (cd) of the first-stage prototype Spectre vehicle recorded an unprecedentedly excellent figure of 0.26. This is expected to improve further through tests conducted throughout this year.

This new figure will be equipped on all future Rolls-Royce models starting with the Spectre. Existing designs will be maintained on models such as the Phantom, Ghost, Cullinan, and Black Badge.

Torsten M?ller-?tv?s, CEO of Rolls-Royce Motor Cars, said, “The Rolls-Royce Spirit of Ecstasy is an endless source of inspiration and pride for the brand and its customers. This more elegant new figure is the perfect symbol for the most aerodynamic Rolls-Royce model ever and will mark the beginning of our bold electrification future.”

Meanwhile, the Rolls-Royce art program 'Muse' announced the judges for the biennial art sponsorship event ‘Spirit of Ecstasy Challenge.’ This challenge selects artists who will create works using textile materials inspired by the Spirit of Ecstasy. The judges will select three final candidates from the participants.

This content was produced with the assistance of AI translation services.