"Fresh Different Bread Every Month" Lotte Confectionery Launches 'Monthly Saengppang' Service
Expansion of Service to Bread Following Snack and Ice Cream Subscriptions
Delivering a Monthly Selection of Unique and New Breads
[Asia Economy Reporter Eunmo Koo] Lotte Confectionery announced on the 10th that it will launch a bread subscription service called ‘Monthly Saengppang’ following its snack and ice cream subscription services, ‘Monthly Gwaja’ and ‘Monthly Ice’.
Monthly Saengppang is a subscription service that allows consumers who use bread in various ways, such as snacks and staple foods, to receive a variety of bread products at once. Under the theme of providing freshness and taste, the bread produced in the factory is delivered directly to consumers without passing through wholesalers or retailers.
Monthly Saengppang selects a different theme each month and carefully curates the product lineup with items and new products that fit the theme of the month. To pique users’ curiosity, the details of the product lineup remain undisclosed until the products are received.
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The Monthly Saengppang subscription service can be applied for through Lotte Confectionery’s official online mall, ‘Lotte Sweet Mall’. The service fee is charged via automatic monthly payments after the first payment. The subscription products are shipped at the end of each month.
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