Shinsegae Department Store Expands Food Hall Membership... "Capturing Tastes in Chungcheong Following Gyeonggi"

Daejeon Shinsegae Art & Science Launches Paid Food Market Membership Service on the 11th
Gyeonggi Branch Sees Prime Membership Impact... Customer Sales Up 15% Year-on-Year
Half Are Black or Higher VIPs... Highest Number Among Affluent 4050 Generation

Daejeon Shinsegae Art & Science Basement 1st Floor Food Market Store.

[Asia Economy Reporter Yuri Kim] Shinsegae Department Store announced on the 10th that starting from the 11th, the 'Food Hall Paid Service' will also be introduced at Daejeon Shinsegae Art & Science.

Launched in July last year at Shinsegae Department Store Gyeonggi Branch as the industry's first, the 'Prime Service' is a paid food market membership that allows customers to purchase various products such as Korean beef and fruits at drastically discounted prices. The Prime products sold at discounted prices are regularly rotated to enhance the joy of selection.

Shinsegae Department Store expects that the expansion of the Prime Service will capture the tastes of customers in Daejeon and the Chungcheong region. Membership registration is available at the Prime exclusive desk on basement level 1, and membership is valid for one year.

New members signing up for the Prime Service at Daejeon Shinsegae Art & Science will immediately receive a welcome gift worth more than 55,000 KRW annually. They can choose one from six welcome gifts including 1kg of Samgyeopsal (pork belly), eco-friendly table mats from Pison, Shinsegae’s lifestyle select shop, 500g of Geumsil strawberries, Pison cutlery set, Bulgogi & Korean beef soup set, and a seasonal fruit gift box.

The discounts are also significant. Products selected by buyers such as Korean beef and fruits are sold to Prime customers at up to 40% off. Customers who pay with Shinsegae affiliated cards or cash and accumulate points receive additional discounts of 3% on fresh food and 5% on grocery and health categories.

The Daejeon Shinsegae Art & Science Food Market specializes in groceries, home meal replacements (HMR), and daily goods. Therefore, Prime benefits can be enjoyed across a wider range than in regular stores. At the health select shop 'Wellness Care,' premium herbal medicine products from Gyeongokchae Korean Medicine Pharmacy in Cheongdam-dong, Seoul, and hot chocolate and tea bag sets from the UK tea and cocoa brand Whittard are sold.

Customers who join the Prime membership this month can also receive up to 10% discounts at some deli and sweets stores on basement level 1.

Meanwhile, the Gyeonggi Branch saw significant results after launching the Prime Service along with a major food hall renewal in July last year. From July last year to last month, sales from Prime membership customers at the Gyeonggi Branch increased by 15% year-on-year compared to before joining, and the average monthly spending per customer was five times higher than that of non-members. The average monthly visit frequency of Prime members was also three times higher than that of non-members. Currently, there are about 1,300 members. Half of the membership customers were Black grade VIPs who purchase more than 8 million KRW annually, and by age group, 65% were in their 40s and 50s with high income levels.

Choi Wonjun, head of food at Shinsegae Department Store, said, "By expanding the paid food market membership service, which Shinsegae Department Store was the first in the industry to introduce, we will create a new consumption trend in the Daejeon area. We plan to continue expanding to other stores to create the best shopping environment."

This content was produced with the assistance of AI translation services.