Lotte Department Store Hosts 'Home Styling Fair' at All Locations... Up to 70% Off on 40 Brands

'Home Styling Fair' from 11 to 27
Exclusive special price products and up to 15% Lotte gift certificate giveaways
Last year's living sales grew 28% compared to the previous year
'Home decorating' craze continues... Event stock prepared three times more than last year

A customer is examining a bed at Lotte Department Store's 'Home Styling Fair'.

[Asia Economy Reporter Kim Yuri] Lotte Department Store is launching a large-scale living event, the 'Home Styling Fair,' this month. As the 'home decorating' craze has spread since COVID-19, this year's event volume has been prepared at more than three times last year's level.

Lotte Department Store announced on the 10th that from the 11th to the 27th, for 17 days, the 'Home Styling Fair' will be held at all Lotte Department Store branches with participation from 40 living brands.

With more time spent at home due to COVID-19, the 'home decorating' craze is intensifying. Lotte Department Store's living sales grew 16% compared to the year before 2020, followed by a 28% increase last year. This year, up to June 6, it has maintained a growth rate in the 20% range compared to the same period last year, continuing steady growth. Especially in February, ahead of the spring peak season for moving and weddings, and with demand for spring home makeovers added, interest in living products is high.

Reflecting this trend, Lotte Department Store holds a large-scale living event every February. Since last year, the event period was extended by one week to 17 days to expand the scale and encourage customer distribution compared to previous years.

This year, Lotte Department Store offers exclusive special discount products available only at Lotte, with discounts up to 70%. The number of items such as beds, sofas, bedroom and kitchen goods, and interior accessories has doubled compared to last year, and the volume has been prepared at more than three times. Representative products include Ace Bed's 'ZANA,' Downing's 'Single Recliner,' and Allergan's 'Cottage Quilt Set.' Simmons, Tempur, Sealy, Essa, Park Hong-geun, Daks Bedding, Sopraum, Fissler, Silit, Denby, Villeroy & Boch, and Maison de Concept also offer special discounted products at 30-70% off.

Various living events will also be held at each store's event hall. The events will be held in a relay format by store during the 'Home Styling Fair' period. The main event is the 'Wedding & Moving Living Expo' held from the 11th to the 17th at the 9th-floor event hall of Yeongdeungpo Branch. From the 15th to the 20th, it will also be held at the 10th-floor Culture Hall. On weekends, Lotte gift certificates worth up to 10-15% of the purchase amount will be given.

Meanwhile, Lotte Department Store introduces living brands that have been difficult to find in department stores through pop-up stores. At the main branch, high-end craft furniture brand 'You&Us×Stellar Works' and eco-friendly solid wood brand 'Blue Regno' are being showcased. At 'You&Us×Stellar Works,' furniture designed by 13 global architectural designers led by the world-renowned architect duo Neri&Hu can be seen firsthand, attracting attention.

Oh Se-eun, head of Lotte Department Store's Lifestyle Division, said, "As lifestyles have changed due to COVID-19, the living market is expected to continue growing even after the pandemic ends," adding, "We hope customers welcome a warm spring with this carefully prepared event at Lotte Department Store."

This content was produced with the assistance of AI translation services.