"Attention Direct Buyers" Lotte ON Holds 'Direct Purchase ON' Day Every 9th of the Month

Lotte ON Direct Purchase Day.

[Asia Economy Reporter Jeon Jinyoung] Lotte ON is stepping up to capture the demand for overseas direct purchases.

Starting this month, Lotte ON has designated the 9th of every month as ‘Jikgu ON Day’ and will offer discounts on overseas direct purchase products for three days until the 11th. During the event, popular overseas direct purchase items such as food, beauty, and luxury goods will be offered at up to 20% off, and free shipping will be provided for purchases of event products.

Recently, as overseas travel has become difficult and accessibility to overseas direct purchase products has increased, the related market has grown significantly. According to Statistics Korea’s ‘2021 Online Shopping Trends,’ domestic online overseas direct purchase spending increased by 26.4% year-on-year, exceeding 5 trillion won. Lotte ON’s overseas direct purchase product sales have continued to grow after achieving record sales during the ‘The Black Week’ event last November, with overseas direct purchase sales in January this year increasing about fivefold compared to the previous year.

By product category, ‘luxury goods’ accounted for more than 20% of total overseas direct purchase sales, recording the highest sales, followed by ‘baby and children’s products’ due to the popularity of imported infant formula. Additionally, sales of ‘digital electronics’ increased due to the popularity of tablets, and sales of ‘health functional foods’ grew significantly as interest in vitamins and various supplements rose.

In response, Lotte ON is launching the ‘Jikgu ON Day’ event to attract overseas direct purchase customers. For this first event, product planners (MDs) have carefully selected a total of 18 popular products, offering six discounted items each day. On the 9th, the ‘Aptamil Profutura HMO Set (800g*6 cans),’ popular in parenting communities, will be sold at a final discounted price in the 160,000 won range, and the ‘Orthomol Immun Drink (30 days*2 boxes),’ known as a luxury vitamin, will be sold at a final discounted price in the 120,000 won range. On the 10th, the ‘Saint Laurent Chain Crossbag’ will be sold in the 1,130,000 won range, and on the 11th, the ‘Illy Francis Y3.3 Coffee Machine’ will be sold in the 80,000 won range.

Furthermore, efforts have been made to improve the delivery and pricing policies, which have been pointed out as inconveniences in overseas direct purchases. First, free shipping will be provided for all products displayed in the event hall during the event period, with stock secured in advance to ensure delivery within 14 days. In addition, product prices are displayed inclusive of customs duties and taxes, allowing customers to purchase with peace of mind without incurring additional costs beyond the listed price.

Gu Geonhoe, head of Lotte ON’s overseas direct purchase division, said, “Interest in overseas direct purchases is increasing recently due to advantages such as a wide variety of products and low prices, so we planned this regular discount event to enable more customers to use overseas direct purchases conveniently and affordably. We plan to expand the number of products and improve services in future monthly events to make them better, so we hope customers will use Lotte ON’s overseas direct purchase service with confidence.”

This content was produced with the assistance of AI translation services.