Starfield 'Sangsaeng', Anseongmatchum Market Renewal Open 100 Days... 'Matjip Road' Popularity

Traditional Market Custom Project Underway, Anseong Matchum Market F&B Strengthened Renewal Open
"Continuous Support Including Customer Rest Area Remodeling, Stamp Tour, Recipe Enhancement"

In August last year, Chef Choi Hyun-seok was teaching a new menu recipe at the Star Chef Cooking Class for Anseong Matchum Market merchants held at Starfield Anseong.

[Asia Economy Reporter Kim Yuri] As the Anseong Matjummarket approaches 100 days since its renewal opening, it is gaining vitality by transforming into a young and sophisticated image.

Shinsegae Property announced on the 7th that the nine 'Win-Win Stores' participating in the 'Anseong Matjummarket Revitalization Project,' conducted as part of regional win-win activities, have settled in stably.

Starfield Anseong has been engaging in win-win activities for regional economic development since February last year, in collaboration with the Anseong Matjummarket Merchants Association and others. After analyzing the market status and communicating with merchants, step-by-step customized support was provided, including recipe consulting by star chefs such as Choi Hyun-seok, Yoo Hyun-soo, and Shin Dong-min, as well as advice from interior design experts, aiming to strengthen food and beverage (F&B) content. The market was renewed and officially reopened in November last year to welcome customers.

Shinsegae Property explained that win-win activities continued even after the renewal opening. They supported remodeling of the customer rest area based on the merchants' opinions. They carried out repairs on worn floor tiles and walls, creating a space where customers can rest comfortably. The 'Win-Win Store Stamp Tour' promotion is also ongoing. Visitors who receive stamps by visiting the 'Win-Win Stores' involved in the renewal can receive beverage coupons usable at Anseong Matjummarket according to the number of stamps collected. The chefs who participated in recipe consulting also continued to support by inspecting and revising recipes after the opening to develop new menus and improve recipes.

Sales at participating stores have also increased. Shinsegae Property stated, "Thanks to listening carefully to merchants' voices from the consulting stage and conducting numerous close consultations, the satisfaction of participating store owners is high," adding, "Despite difficulties due to COVID-19 and the winter cold wave, sales are maintained at a level more than 30% higher than initially expected during consulting."

A store owner who newly started a handmade noodle restaurant by changing the business from a bedding store run by their parents said, "I have gained regular customers, and SNS customer reviews and sales have exceeded expectations, restoring my motivation for life." Another store owner who opened a specialty sandwich shop offering jambon-beurre (French-style sandwich) said, "Thanks to continuous consulting from Starfield and Chef Choi Hyun-seok even after opening, we were able to finalize the recipe," adding, "The response from young customers in their 20s and 30s is very positive."

Kim Jeong-tae, president of the Anseong Matjummarket Merchants Association, said, "With increased foot traffic, the entire market is energized. Above all, thanks to Starfield's support, the store owners are actively engaging in business activities such as developing new menus and expanding delivery services, creating a virtuous cycle that aligns with the project's purpose."

Im Young-rok, CEO of Shinsegae Property, said, "I am very pleased that the 'Anseong Matjummarket,' promoted last year for mutual growth and regional win-win, is gradually taking root," adding, "Going forward, rather than showy management, we will sincerely listen to the voices of the local community to understand what is truly needed for regional economic development, and fulfill our role as a reliable regional win-win partner who thinks together and takes action."

This content was produced with the assistance of AI translation services.