LG Electronics Offers Up to 800,000 KRW Cashback for 2022 Model 'Whisen Tower' Buyers

Purchase Festival Until the End of March... Cashback and Gift Certificates Offered
Whisen Tower Features 'Hybrid' Function Combining Automatic and Self-Cleaning Management

LG Electronics models are undergoing an upgrade at the LG Best Shop Seocho Main Store through the LG ThinQ app's UP Appliance Center to check outdoor weather information notifications on the front display of air conditioners. (Photo by LG Electronics)

[Asia Economy Reporter Lee Hye-young] LG Electronics is offering various benefits to customers who pre-purchase the 2022 model LG Whisen Tower air conditioner.

LG Electronics announced on the 7th that it will hold the ‘2022 LG Whisen Pre-Purchase Grand Festival’ until March 31, providing cashback, mobile gift certificates, and more to customers who purchase the new Whisen air conditioner at LG Best Shops and offline stores nationwide.

Customers who purchase the 2022 model LG Whisen Tower air conditioner during the event period can receive up to 800,000 KRW cashback. This product is part of the ‘LG UP Appliances’ lineup, which continuously upgrades various convenience features. By upgrading the smart guide function through the ‘UP Appliance Center’ in the LG ThinQ app, users can check ‘outdoor weather information notifications’ such as weather, temperature, and air quality on the front display.

Customers who purchase the LG Whisen Tower together with the PuriCare 360° air purifier, part of the space interior appliance ‘Objet Collection,’ will receive up to 100,000 KRW cashback.

LG Electronics also offers an additional mobile gift certificate worth up to 50,000 KRW to customers who replace their existing air conditioner with an LG Whisen, regardless of manufacturer or product type. Furthermore, various events such as a lottery for hotel accommodation vouchers will be held for customers who purchase the 2022 model Whisen Tower air conditioner.

The recently released 2022 model LG Whisen Tower by LG Electronics features a ‘hybrid cleaning management’ function that combines enhanced automatic cleaning management with self-cleaning management that customers can perform themselves.

The automatic cleaning management includes step-by-step thorough care of the airflow path: ▲ Filter Clean Bot that automatically cleans the ultra-fine filter (Step 1) ▲ Antibacterial ultra-fine filter that removes bacteria that may adhere to the filter (Step 2) ▲ Air purification certified by the Korea Air Cleaning Association CAC (Step 3) ▲ Heat exchanger cleaning (Step 4) ▲ AI drying (Step 5) ▲ UV LED fan sterilization (Step 6).

Additionally, LG Electronics added self-cleaning management that allows customers to easily open the air conditioner interior and clean all fans whenever needed. By simplifying the structure, loosening only the screws attached to the front panel, side grille, and fan connections enables thorough cleaning of all four fans.

Park Joon-sung, Head of Air Solution Marketing at LG Electronics Korea Sales Headquarters, said, “We will provide various benefits so that more customers can enjoy differentiated customer value through next-level cleaning management and continuous upgrades.”

This content was produced with the assistance of AI translation services.