"Jcontentree, Undervalued Compared to Success in Continuous Production of Hit Works"
[Asia Economy Reporter Hyungsoo Park] Daishin Securities evaluated that Jcontentree is showing excellent performance in an environment where the value of content is increasing amid intensified domestic and international OTT competition. It analyzed that it is necessary to actively buy when the stock price is adjusted.
Researcher Kim Hoejae of Daishin Securities explained, "From May 2020 for three years, they signed contracts to supply about 20 JTBC-Netflix simultaneous broadcast dramas and about 9 Netflix original dramas."
He continued, "Starting with the first Netflix original 'D.P.' in August last year, they supplied three works including 'Hellbound' and 'Now, We Are Breaking Up,' and all three works were hits," he added.
Also, among non-terrestrial dramas, Jcontentree planned, invested in, and produced the works that recorded the highest viewership rating 'The World of the Married' and second highest 'SKY Castle,' emphasizing that "they are producing excellent works and both production volume and performance are improving."
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He said, "The stock price is repeating ups and downs only looking at short-term evaluations of performance," and analyzed, "This year, they will produce the largest scale of content ever."
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