The Korea Communications Commission to Support 1.44 Billion Won for SME Broadcast Advertising Production This Year

17.9% Increase Compared to Last Year
31 TV Advertisers and 16 Radio Advertisers

[Asia Economy Reporter Cha Min-young] The Korea Communications Commission announced on the 6th that it will carry out the 2022 'Support Project for Activating Broadcasting Advertising for Innovative Small and Medium Enterprises (SMEs)' in cooperation with the Korea Broadcast Advertising Corporation.

The support project for activating broadcasting advertising for innovative SMEs has been implemented by the KCC since 2015. The sales of supported companies last year increased by an average of 12.9% compared to the previous year, and the number of employees increased by an average of 7.7% during the same period.

This year, the support budget has been increased by 17.9% compared to last year, providing a total of 1.44 billion KRW in advertising production costs to 47 SMEs, including 31 companies for TV advertising and 16 for radio advertising. The recruitment schedule will also be divided into two rounds.

Eligible innovative SMEs include venture companies, Inno-Biz (technology innovation type), Main-Biz (management innovation type), Green-Biz (excellent green management), green-certified SMEs, global intellectual property (IP) star companies, intellectual property management certified companies, social enterprises, preliminary social enterprises, companies supported by the Korea Agro-Fisheries & Food Trade Corporation (aT Center), regional innovation leading companies, and promising green new deal companies.

If selected, TV advertising production costs will be supported up to 45 million KRW within 50% of the production cost, and radio advertising up to 3 million KRW within 70% of the production cost.

The KCC provides companies with broadcasting advertising production and transmission information and offers free one-on-one customized consulting upon request. Additionally, innovative SMEs can receive up to a 70% discount on broadcasting advertising transmission fees from terrestrial broadcasters and comprehensive programming channels.

Interested companies can apply from the 7th to the 25th of this month through the dedicated website for the Korea Broadcast Advertising Corporation's SME broadcasting advertising support project. The selected companies will be announced on the 15th of next month.

This content was produced with the assistance of AI translation services.