"From the Olympics to Valentine's Day" Retailers' Big Event Battle

The distribution industry is focusing its marketing efforts on the "stay-at-home viewers" on the opening day of the 2022 Beijing Winter Olympics. Due to the spread of COVID-19 and various issues related to the Olympics, large-scale promotions at the brand and product level are being restrained. Instead, unique Valentine's Day-related products are being released one after another to prepare for related demand.

According to the distribution industry on the 4th, food events are continuing at large supermarkets and other venues ahead of the Beijing Winter Olympics, which runs from this day until the 20th. With COVID-19 limiting not only in-person attendance at venues but also gatherings to enjoy the games, the focus is on those enjoying TV broadcasts at home.

Homeplus is holding a discount event for "chimaek (chicken + beer)," an essential for "home viewing." Until the 16th, when purchasing six cans of Cass beer, customers can get a 10% discount on "The Green Chicken," fried in-store with domestic chicken. About 80 types of world beers are also on sale with discounts when buying 4 or 12 cans. Ready-to-eat in-store cooked foods such as two-piece fried chicken and Eopokang (fish jerky) are also included in the event products. Emart is offering a 20% discount on over 10 varieties of seasonal strawberries when paying with event cards during the Olympics, and Kitchen Deli products are discounted up to 20%.

Ahead of Valentine's Day on the 14th, "differentiated products" are pouring out. The representative channel is convenience stores. CU is releasing 11 collaborative products in partnership with the emotional design brands Wiggle Wiggle and Second Morning. Products are packaged in recyclable packaging such as eco-bags and pouches, and include goods like stickers and coasters to enhance practicality. GS25 is launching planned products in collaboration with popular character and photo booth company Insaengnecut. Seven Eleven is featuring Henri Matisse Heart Wine as the main Valentine's Day product and has prepared collaborative products combining popular characters such as Ttung-rang-i, Janmang Loopy, and Red-haired Anne with chocolates. Emart24 is offering prizes such as Mini Velo couple bicycles, Jo Malone perfumes, Apple and Galaxy watch straps, and Kodak Polaroid cameras.

This content was produced with the assistance of AI translation services.