Daesang Launches 'BestOn', a Comprehensive Foodservice Online Mall

Existing Online Mall 'Zero Food' Revamped and Relaunched as 'Best On'

[Asia Economy Reporter Eunmo Koo] Daesang announced on the 4th that it has completely renewed its comprehensive food ingredient specialty online mall and changed the official name of its direct management mall from ‘Zero Food’ to ‘Best On.’ The company plans to enhance the online shopping convenience of bulk food ingredient business in line with e-commerce trends.

The newly revamped Best On focuses on improving user experience (UX) and user interface (UI), establishing specialized sections by industry and brand halls to increase shopping accessibility for self-employed restaurant operators. It also offers personalized services that recommend food ingredients based on customer data analysis and subscription delivery services that allow customers to receive desired products regularly on preferred dates.

The range of products has been expanded from mainly processed foods to include agricultural and marine products as well as refrigerated and frozen foods. Accordingly, the number of items for sale increased from about 1,000 to approximately 3,500. To enable faster delivery of fresh products than before, the logistics center was relocated from Busan to Yongin to improve logistics efficiency.

An online-to-offline (O2O) service is also newly introduced. If an order is placed on Best On before 2 p.m., customers can receive the products on the same day through offline stores near the area. Currently, this service is only operated at the Goyang branch. Daesang plans to expand this service to all 12 stores within this year to enhance delivery convenience.

Events commemorating the opening of Best On have also been prepared. Until the 28th, customers who order more than 50,000 won will receive a free shipping coupon, and the first 50 customers from 10 a.m. will be given half-price discount coupons. New members can purchase products at a special price of 100 won, and top buyers will receive gifts such as pure gold and TVs. Additionally, during the ‘Food Ingredient 5-Day Market’ event held for five days starting from the 15th of every month, various discount benefits are available.

This content was produced with the assistance of AI translation services.