Hanssem to Double 'SamLive' Programming This Year... Strengthening Ontact Shopping

Hanssem's 'Live Commerce' Broadcast

[Asia Economy Reporter Donghyun Choi] Hanssem announced on the 3rd that it will strengthen 'Ontact' interior shopping by doubling the live commerce channel 'SamLive' programming this year.

Hanssem has been operating 'SamLive,' which proposes various products through live broadcasts, since February last year. Unlike TV home shopping, it features interactive communication through the chat window.

Over the past year, Hanssem has conducted a total of 50 live commerce broadcasts. Showcasing various home interior products such as remodeling packages, furniture, and household goods, it surpassed a cumulative viewer count of 1 million.

The remodeling package broadcast held for about an hour on the 11th of last month at Hanssem Design Park Nonhyeon Branch also broke the highest viewer record with over 70,000 viewers.

A Hanssem official said, "The remodeling package broadcast is receiving great responses," adding, "Even without visiting the store, you can explore every corner of your home such as the living room, kitchen, master bedroom, and bathroom through video, and resolve your questions about home decoration through interior experts."

Hanssem plans to expand partial remodeling package products this year and strengthen content by preparing special model house tours utilizing digital technologies such as augmented reality (AR) and virtual reality (VR).

Kim Jongpil, head of Hanssem O2O Support Office, said, "Since COVID-19, Ontact live commerce, which allows free communication online in the home interior industry, has rapidly emerged," adding, "We plan to significantly expand live commerce programming on the online Hanssem Mall and develop it into a leading domestic living specialty channel."

This content was produced with the assistance of AI translation services.