Simmons Targets Mind and Body Relaxation with 'Meongttaerigi'... Brand Campaign Unveiled

Odlely Satisfying Videos... 8 Episodes Composed of Digital Art
Gaining Popularity with Over 8 Million Cumulative Views in One Week

Simmons Bed Launches 2022 Brand Campaign Conveying 'Healing' and 'Recovery' in the Post-Corona Era [Photo by Simmons Bed]

[Asia Economy Reporter Kwak Minjae] Simmons announced on the 3rd that it has launched this year's brand campaign, 'Oddly Satisfying Video.'

The video, themed around 'spacing out,' is a 'strangely satisfying' digital art that unconsciously brings comfort. The video, released on YouTube on the 27th, surpassed 8 million cumulative views within a week of its release. The company explained that spacing out has become a social trend in the post-COVID era, soothing the mind and body tired from repetitive videos.

The video consists of a total of eight digital art pieces featuring calming white noise sounds such as wind, birdsong, and water sounds.

Simmons Beds is conducting a large-scale brand campaign encompassing both online and offline platforms. In addition to YouTube and various social networking service (SNS) channels, the platform has expanded to include 11 outdoor digital billboards installed within a 1.6 km radius of Dosan-daero in Sinsa-dong Garosu-gil, Apgujeong-dong, and Cheongdam-dong since the 1st, as well as TV.

Meanwhile, Simmons plans to open a digital art exhibition at Simmons Terrace, a complex cultural space in Icheon, Gyeonggi-do, on the 18th, starting with the launch of Simmons' 'Socializing' project 'Simmons Grocery Store Cheongdam' scheduled to open on the 11th. From the 23rd, the Oddly Satisfying Video digital art exhibition will be held at the 2022 Seoul Living Design Fair.

This content was produced with the assistance of AI translation services.