On the 3rd, a customer is looking at TV products at Emart Seongsu Branch in Seongdong-gu, Seoul.

On the 3rd, a customer is looking at TV products at Emart Seongsu Branch in Seongdong-gu, Seoul.

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[Asia Economy Reporter Lim Chunhan] Emart announced on the 3rd that it will hold a premium TV and food event targeting the so-called 'Jipgwanjok' (people who watch at home) ahead of the Beijing Winter Olympics.


In this event, Samsung QLED TVs and LG OLED TVs will be offered at the lowest prices of the year until the 16th. When purchasing major Samsung QLED products, a soundbar will be given as a gift, and customers who purchase LG OLED products will receive a 3-month free coupon for Apple TV+.


According to Emart, during the Tokyo Olympics last year, TV sales increased by 9.2% for two weeks from the opening day. In particular, as demand for large screens increased, sales of large TVs over 75 inches doubled.


Until the 9th, fruits and ready meals will also be sold at discounted prices. About 10 types of strawberries are 20% off when paying with event cards, and in the instant cooking corner, fried foods and jokbal that can be easily enjoyed are discounted.



An Emart official said, “As people started watching movies and sports games at home, demand for snacks as well as TVs has steadily increased,” adding, “We have prepared various products that allow you to enjoy the Olympic games at home at reasonable prices.”


This content was produced with the assistance of AI translation services.

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