Santiago Bernabeu Metaverse Experience

Real Madrid Stadium and Museum Digital Twin Implementation
FC Barcelona Metaverse Also "Linked with Entertainment, etc."

The expanded virtual world (metaverse) platform has extended into the soccer field.

3D Factory unveiled RMVW (Real Madrid Virtual World) on the 31st of last month, digitally twinning the stadium (Santiago Bernabeu), museum, and locker rooms of Spain's Real Madrid. It is a system that provides various content and encourages community activities. Equipped with a marketplace function, it enables B2B, B2C, and C2C transactions. A company representative explained, "During avatar creation, users can customize skin color, body shape, facial contours, and features according to their preferences," adding, "There is an automatic translation feature that allows users to communicate freely."

3D Factory is also developing the metaverse for Real Madrid's rival club, FC Barcelona, which will be launched in January next year. The company was selected as a future metaverse unicorn by the Ministry of Science and ICT last year. Leveraging its 'immersive XR metaverse platform,' which received an A grade from a technology evaluation agency, it aims to list on KOSDAQ. Oh Byung-gi, Chief Technology Officer (CTO), stated, "We have laid the foundation to become a leader in sports club metaverse platforms," and added, "We plan to connect with various industries such as entertainment."

Seo So-rae, head of strategic planning, said, "We were selected last month as the operator for the 'Seoul City Ultra-Realistic Metaverse Prototype Service Platform Pilot Operation and Analysis' project commissioned by the Seoul Institute of Technology," and added, "We will build metaverses for global cities such as Barcelona, Paris, London, and New York to create a space where global citizens can interact in the virtual world."

This content was produced with the assistance of AI translation services.