Alloso, Signature Series 'Sati' Video Event 진행

A scene from Alloso's 'Sati' video.
[Photo by Alloso]

[Asia Economy Reporter Kim Jong-hwa] Aloso, the premium sofa brand of Persys Group, has released a video of its bestseller sofa 'Sati' ahead of the spring moving and wedding season, and will hold various events until the 28th of next month.

Aloso planned this video to convey the value of abundant rest that Sati offers in a situation where the importance of daily life spent at home is increasing due to the prolonged COVID-19 situation. The video expresses the concept of 'Triple-rest,' an overwhelming relaxation where three surfaces?the backrest, armrest, and seat?closely fit the user’s entire body the moment they sit on the sofa.

This video can be viewed on the official Aloso website, and to commemorate the release, various events will be held until the 28th of next month. These include a trial group event where three people will be gifted a Sati 3-seater sofa worth about 2 million KRW, and a quiz event where participants who watch the video and answer a simple quiz can enter a draw to win gifts perfect for enjoying leisure in daily life, such as premium candles and coffee gifticons.

An Aloso representative stated, "Aloso’s signature sofa Sati offers dramatic comfort to users with its high backrest, armrests, and three surfaces of the seat, perfectly supporting various forms of rest such as leaning back to read a book or organize thoughts."

This content was produced with the assistance of AI translation services.