BMW Mini, Pure Electric Car 'Electric' Pre-Reservation 'Storm'

[Asia Economy Reporter Hyunseok Yoo] MINI, the premium compact car brand of the BMW Group, is making a splash with its first electric vehicle, the ‘MINI Electric’.

According to BMW Group on the 27th, the urban pure electric model ‘MINI Electric,’ which began pre-orders through the MINI Shop online on the 11th, surpassed 70 units within the first hour. Pre-orders have now exceeded 400 units.

The MINI Electric is the brand’s first pure electric vehicle. It is also the first model to usher in the brand’s fully electrified era. It retains the design identity of the MINI 3-door hatchback and its unique go-kart feeling. It is characterized by delivering a higher level of emotional driving performance that only a compact pure electric car can offer.

The company cited ‘individuality’ as the key factor behind the MINI Electric’s popularity. A company representative stated, "The MINI Electric is capturing the tastes of consumers who enjoy trendy urban lifestyles with its individuality that appeals to all five senses." The MINI Electric’s single-charge driving range is 159 km (combined). It can be charged up to 80% in 35 minutes with fast charging. It will be officially launched in Korea in March.

This content was produced with the assistance of AI translation services.