Pulmuone 'Yalpi Mandu' Enters US 'H-mart'... Two Varieties Produced Locally

[Asia Economy Reporter Song Seung-yoon] Pulmuone announced on the 28th that it will produce two types of thin-skinned, fully stuffed dumplings (Yalpi Mandu) locally in the United States and introduce them at 'H-mart,' the largest Asian supermarket chain in the U.S.

Pulmuone USA decided to produce two types of Yalpi Mandu (meat dumplings and kimchi meat dumplings) locally, filled with plant-based ingredients such as tofu and kimchi, to quickly respond to local dumpling demand and cater to American consumers' tastes. Pulmuone USA has been selling Yalpi Mandu at large U.S. supermarkets and Asian markets.

Pulmuone USA plans to complete a lineup of three types of frozen Yalpi Mandu in the U.S. frozen dumpling market and actively promote the Korean thin-skinned dumpling trend to American consumers. Pulmuone USA's frozen dumpling sales have steadily increased, growing at an average annual rate of 9.4% over the past three years (2018?2021).

The newly launched two types of Yalpi Mandu began shipping in mid-month and are available at local Asian supermarket stores. In particular, they will be introduced at H-mart, an Asian supermarket distributor with stores nationwide in the U.S., marking a full-scale entry into the American market.

Park Hye-sang, PM of Pulmuone USA's Asian Category Marketing Team, said, "We judged that the proven product quality of Yalpi Mandu in Korea would be competitive in the U.S. frozen dumpling market," adding, "We plan to develop Yalpi Mandu as Pulmuone USA's representative dumpling item through aggressive promotions both online and offline."

This content was produced with the assistance of AI translation services.