Krafton Introduces 'The Potential'... "Simplifying Development Review and Verification Within One Year"

Game company ‘Krafton’ is introducing a new production program.

Krafton CEO Changhan Kim and executives held the regular internal communication program ‘Krafton Live Talk’ (KLT) and announced the introduction of a new production program called ‘The Potential’.

The Potential is a program where small teams, after a simplified development review process, rapidly conduct user testing and verify core fun over the course of one year. The scope is expanded to allow proposals for games using new technologies in addition to PC and mobile, supporting teams to fully focus on project production for one year.

Nam Youngseon, head of Krafton Studio Management Division, explained, “The Potential program will be a great opportunity for highly potential members to form small teams and experience roles as PDs and production leaders while growing.”

Krafton, which grew rapidly with the global hit ‘Battlegrounds’, was listed on the KOSPI last year. However, concerns about the risk of relying on a single hit title have been raised, and recently the stock price has fallen more than 40% compared to the initial public offering price.

On this day, CEO Kim suggested areas that could expand Krafton’s game production capabilities, such as deep learning, virtual humans, VR (virtual reality), and NFT (non-fungible tokens).

CEO Kim stated, “We plan to utilize new technologies to provide new value to gamers and creators and create differentiated content. Based on continuing enjoyment and challenges in gaming, we will explore various expansion possibilities.”

He added, “We will also focus on developing new titles targeting key fan bases and continue the challenge of creating new game intellectual properties (IPs).”

This content was produced with the assistance of AI translation services.