Lucky Chouette Celebrates 10 Years, Maintaining Steady Growth
[Asia Economy Reporter Moon Hyewon] Launched in 2012, Lucky Chouette has steadily grown by securing a loyal fan base with its unique designs while also attracting new customers.
It is a character brand that proposes various cultures and styles through playful and humorous artwork based on a classic sensibility.
Last year, by selecting actress Han Sohee as its muse, the brand combined a luxurious image with diverse charms, becoming a coveted style among women.
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In particular, the collaboration product with Disney's "Alice in Wonderland" gained great popularity. The Alice line worn by Han Sohee achieved over 40 million KRW in online sales within 8 hours after its launch on October 27 last year, with 8 products sold out online and 3 products going into reorder due to the enthusiastic response.
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