Australia Maca 100% Pure Lager, Refreshingly Cool Inside

[Asia Economy Reporter Song Seung-yoon] South Korea's comprehensive liquor company HiteJinro changed the landscape of the domestic beer market by launching the "Clean Lager - Terra" in 2019. In December last year, marking 1000 days since its launch, it surpassed 60 million bottles sold. This equates to selling 27.3 bottles per second (based on 330ml). The company analyzed that the product's differentiated quality, which was distinct from its inception based on innovation, has been recognized by consumers and gained popularity.

HiteJinro adopted 100% Australian malt from a clean country and put the greatest effort into the brewing method to realize the best taste starting five years before the launch of Terra. The naturally occurring "real carbonation" during the fermentation process enhances the refreshing sensation unique to lager and has the advantage of dense foam that maintains carbonation for a long time.

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