[Concall] Samsung Electronics "72 Million Smartphones Sold in Q4... Price Increase in Q1"

Revealed in the Q4 Earnings Conference Call

Samsung Electronics achieved a record high performance with annual sales exceeding 279 trillion won. Samsung Electronics announced on the 7th that, based on its preliminary consolidated results for last year, sales amounted to 279.04 trillion won, and operating profit reached 51.57 trillion won. Employees are arriving at the Samsung Electronics Seocho building on this day. Photo by Mun Ho-nam munonam@

[Asia Economy Reporter Cha Min-young] Kim Sung-gu, Executive Vice President of Samsung Electronics MX (Mobile Experience) Division, stated during the Q4 earnings conference call on the 27th, "In the first quarter of 2022, uncertainties in component supply and the off-season are expected to lead to a decrease in demand for smartphones, tablet PCs, and other devices."

Executive Vice President Kim emphasized, "Nevertheless, the MX Division will continue to expand sales by raising the standards of flagship smartphone products following the Galaxy S21 series and will work to increase the average selling price (ASP) of smartphones."

According to Samsung Electronics, sales of mobile phones and tablet PCs in the first quarter of this year are expected to increase compared to the previous quarter, Q4. In the last quarter (Q4), 72 million mobile phones and 7 million tablets were sold. The blended ASP, including tablet PCs, for the first quarter of this year is also projected to be higher than the previous quarter's $253. The proportion of smartphones in total mobile phone sales will be maintained in the mid-90% range.

Industry insiders anticipate that the price of the flagship smartphone Galaxy S22 series, unveiled at the 'Galaxy Unpacked' event in February this year, will increase due to semiconductor component shortages. IT tipster Tech Insider revealed survey results from U.S. buyers indicating that the base model of the S22 will be priced at $899, the Plus at $1099, and the Ultra at $1299. This is about $100 higher than the previous Galaxy S21. The domestic launch price of the standard S21 model was 999,900 KRW, representing a reasonable pricing strategy.

Executive Vice President Kim added, "We will make a competitive masstige 5G smartphone lineup a volume driver to respond to masstige replacement demand," and "We will further expand efforts to ensure seamless connectivity across the device ecosystem, from smartphones to tablet PCs and wearable devices."

This content was produced with the assistance of AI translation services.