Lee Jung-jae Runs... Busan City Promotes Nationwide Public Support for 2030 Busan World Expo Bid

2030 Bus Wrapping for Busan World Expo Promotion.

[Asia Economy Yeongnam Reporting Headquarters Reporter Hwang Du-yeol] Busan City is launching Lee Jung-jae, the first promotional ambassador for the 2030 Busan World Expo, to promote the bid for the 2030 Busan World Expo.

First, the city will create a promotional bizring (mobile phone call ringtone) for the 2030 Busan World Expo featuring Lee Jung-jae and provide it free of charge to public institutions in each district and county of Busan.

It also plans to offer it to citizens through the 2030 Busan World Expo website and the World Expo social networking service (SNS).

Promotion will also be carried out using transportation means such as buses, urban rail, and taxis. The city will promote by wrapping 450 buses and broadcasting promotional messages inside 2,360 buses, and will conduct promotional activities using 60 locations including urban rail platforms and 180 bulletin boards.

Inside 24,000 taxis, posters of Lee Jung-jae for the 2030 Busan World Expo will be attached to ignite the enthusiasm for the bid in citizens' daily lives and create a lively atmosphere for the bid.

In collaboration with the Busan Metropolitan Office of Education, the city plans to broadcast the Expo bizring during lunch and dismissal times to build a consensus on the 2030 Busan World Expo bid with future generations.

An Expo concert titled “Singing the 2030 Busan World Expo,” in cooperation with the Busan Metropolitan City Arts Group, is also planned to be held within the first half of this year.

At the concert, music related to past expos and Busan will be performed to convey to future generations that the 2030 Busan World Expo is not far in the future and is not someone else’s matter but our dream and hope.

Park Hyung-joon, Mayor of Busan, stated, “Together with Lee Jung-jae, who willingly accepted the role of the first promotional ambassador for the 2030 Busan World Expo, we will focus all of Busan City’s capabilities on promotion to raise awareness of Busan worldwide and build a consensus for hosting the Expo in Korea.”

This content was produced with the assistance of AI translation services.