"Local Restaurants and Cafes Partnership"... Shinsegae Outlet Unveils 'Local Win-Win Marketing'

25 Local Attractions Including Restaurants, Cafes, and Tourist Facilities Linked for Mutual Benefits
Coupons Issued and Used via 'Shinsegae Outlet' App for Membership Customers

Shinsegae Simon Yeoju Premium Outlets.

[Asia Economy Reporter Kim Yuri] Shinsegae Simon announced on the 27th that it will conduct a 'local win-win marketing' campaign offering various benefits in connection with famous restaurants, cafes, and tourist facilities near its premium outlets in Yeoju, Paju, Siheung in Gyeonggi Province, and Busan.

According to the Korea Tourism Data Lab (Korea Tourism Organization), last year all three Shinsegae Simon premium outlets in Yeoju, Paju, and Siheung ranked within the top 10 in the regional tourism search rankings (Gyeonggi, shopping category). Shinsegae Simon stated, "Premium outlets are recently gaining attention as so-called 'one-day shopping trip' destinations where shopping and local tourism can be enjoyed simultaneously," adding, "through linked marketing with local hot places via the official website and application (app), we expect a win-win effect that contributes to the revitalization of local tourism and economy."

At Yeoju Premium Outlet, membership customers with 'VIP CLUB' grade or higher are offered partnership benefits with five local popular restaurants. They provide a 10% discount coupon on all items at the Japanese dining restaurant 'Fudo,' the healthy Korean restaurant 'Gamseong Siktak,' the Italian restaurant 'J-BISTRO,' and 'Cafe Yeoju,' and a free coffee at the 'Yeoju Museum Cafe.'

Paju Premium Outlet offers a 'Paju Cafe Tour' coupon linked with four local hot cafes to membership customers of all grades. Customers can receive a 10% discount on all items at 'REDFIFE,' 'MUNJIRI 535,' and 'DIRTY TRUNK.' At 'AND TERRACE,' customers can choose between a buy-one-get-one-free Americano service or a 15% discount. Partnership benefits are also provided at 10 popular local tourist spots, including Heyri Village.

At Busan Premium Outlet, membership customers receive a 30% discount on admission tickets to 'Museum DA,' a media-specialized art museum, a buy-one-get-one-free benefit on admission tickets to 'Busan Aquarium,' a 10% discount on tickets for the 'Haeundae Blueline Park Beach Train,' and a 10,000 KRW discount on beginner surfing lessons at 'Surfy Surfy' in Songjeong, Busan. At Siheung Premium Outlet, a 10,000 KRW discount coupon for green fees (18 holes) at 'Salt Bay Golf Club' is provided.

A Shinsegae Simon official said, "We expect to offer various benefits to customers visiting local attractions through this win-win marketing," and added, "We will continue to grow as a company that coexists with local communities by discovering various partnership places in the future."

Meanwhile, Shinsegae Simon Premium Outlets will operate normally during the Lunar New Year holiday period except for February 1st, Lunar New Year's Day.

This content was produced with the assistance of AI translation services.