Hyundai Motor Company and Konkuk University Sign MOU to Promote Companion Dog Blood Donation Culture

Yoo Won-ha, Vice President of Hyundai Motor Company Domestic Business Division (left), and Jeon Young-jae, President of Konkuk University, are holding a donation board and posing for a commemorative photo at the "Business Agreement Ceremony for Promoting a Culture of Blood Donation for Companion Dogs" held on the 25th at the Konkuk University Administration Building.

[Asia Economy Reporter Yoo Hyun-seok] Hyundai Motor Company is joining hands with Konkuk University to promote a continuous and stable culture of blood donation for companion dogs.

On the 26th, Hyundai Motor announced that key officials, including Yoo Won-ha, Vice President of Hyundai Motor's Domestic Business Division, and Jeon Young-jae, President of Konkuk University, attended a ceremony at the Konkuk University Administration Building (located in Gwangjin-gu, Seoul) to sign a Memorandum of Understanding (MOU) for fostering a culture of blood donation for companion dogs.

Previously, Hyundai Motor conducted the companion dog-exclusive blood donation vehicle campaign "I’M DOgNOR" over two seasons, contributing to raising public awareness and expanding infrastructure for companion dog blood donation.

Hyundai Motor and Konkuk University share a common vision for spreading and establishing the culture of companion dog blood donation through the "I’M DOgNOR" campaign and have signed this agreement to continue the initiative from a more mid- to long-term perspective.

Based on this agreement, Hyundai Motor will provide 200 million KRW annually, totaling 1 billion KRW over five years, to Konkuk University, which will use the funds to establish and operate the "KU I’m DOgNOR Blood Donation Center."

The "KU I’m DOgNOR Blood Donation Center," the first voluntary blood donation institution in Asia, is scheduled to be established by the first half of this year and will secure blood donor companion animals to contribute to building a nationwide blood supply system for companion animals.

A Hyundai Motor official stated, "This agreement was made to ultimately resolve the issue of blood donor dogs raised solely for blood supply under poor conditions," adding, "Hyundai Motor will continue to support the ‘I’M DOgNOR’ campaign and the ‘KU I’m DOgNOR Blood Donation Center’ to help elevate the domestic companion animal culture to the next level."

This content was produced with the assistance of AI translation services.