Galaxy S22 Unpacked on the 9th of Next Month... Full-Scale Battle to Regain Global No.1

Samsung Newsroom and Homepage Viewing
"We Will Rewrite the Standards of Innovation" Ambition

S22 Standard, Plus, and Ultra Models
Ultra Inheriting Note Line Expected to Feature S Pen
Triple Camera and Eco-Friendly Materials

Result of Determined Effort to Regain 1st Place Lost to Apple in Q4 Last Year

[Asia Economy Reporter Cha Min-young] Samsung Electronics has distributed invitations for the ‘Galaxy Unpacked’ event unveiling its flagship smartphone S22 series. Although Samsung successfully secured the foldable smartphone market last year, it lost the global market share leadership for Q4 to Apple. The S22 series includes the S22 Ultra, which inherits the ‘Galaxy Note’ line with an estimated demand of about 10 million units, raising expectations that Samsung may reclaim the top spot.

Samsung’s Confidence: "Breaking the Existing Rules"

On the 26th, Samsung Electronics officially announced through a video invitation that the Unpacked event will be held online on February 9 at midnight Korean time (February 9, 10 AM Eastern Time, USA). General consumers can watch it on the Samsung Newsroom and Samsung Electronics’ official website.

In the invitation, Samsung added, "We will break the existing rules and unveil the Galaxy S series that sets the standard for the next-generation mobile experience." Earlier, Samsung Electronics MX Division President (CEO) No Tae-moon also stated in a contribution to the Samsung Newsroom on the 21st, "We will write a new history for Galaxy," and "We aim to redefine the standards of innovation." On the same day, a 15-second teaser video titled ‘Samsung Galaxy New Product Launch’ was released on Samsung’s official YouTube channel.

Note Series S22 Inherits Legacy

Galaxy S22 Rendering Image. Photo by Onyx

The S22 series is expected to be released in three models based on screen size: Basic, Plus, and Ultra. Especially, the Ultra model is anticipated to inherit the Galaxy Note series by incorporating the S Pen. The device specifications have also been enhanced. The AP (Application Processor), often referred to as the ‘brain of the smartphone,’ will be applied in a dual approach depending on the sales region, using Qualcomm (Snapdragon) or Samsung (Exynos) products. The image sensor is Samsung’s ‘ISOCELL GN5.’ The camera setup is expected to feature a triple camera system with a 50-megapixel main sensor, a 12-megapixel ultra-wide sensor, and a 10-megapixel telephoto sensor capable of 3x zoom. President No Tae-moon stated, "Users will be able to confidently capture bright and clear photos and videos even at night, and fully enjoy powerful battery life, fast performance, and useful features." The materials are also expected to be eco-friendly, following the ‘Galaxy for the Planet’ vision announced last August, which is anticipated to apply to the S22 series as well.

Goal to Reclaim No. 1

The significance of the S22 series is particularly notable for Samsung Electronics. Competition in the global smartphone market has intensified as Apple began full-scale production of 5G smartphones. According to market research firm Canalys, Samsung Electronics lost the top spot again in Q4 last year with a 20% market share, trailing Apple’s 22% by 2 percentage points. After reclaiming first place in Q1 last year, Samsung lost the crown again after three quarters. Despite issues such as the iPhone 13 reception defect last year, Apple reportedly sold the most smartphones in a single year. Counterpoint Research stated, "Last year, Apple sold the highest number of smartphones annually since its founding."

This content was produced with the assistance of AI translation services.