Kakao Introduces 'Kakao View' on Daum Mobile Homepage

[Asia Economy Reporter Seungjin Lee] Kakao announced on the 26th that it will introduce its content curation service, ‘Kakao View,’ on the Daum mobile homepage. First launched as the third tab on KakaoTalk in August last year, Kakao View is a service where users can discover and subscribe to content boards edited by View editors on various topics according to their own tastes and perspectives.

Since 2019, Kakao has been promoting the overhaul of Daum services under the broad direction of transitioning to a subscription-based content service that respects users’ autonomy and choice. Kakao View was planned reflecting this direction and has now been expanded to the Daum mobile homepage following KakaoTalk.

The Daum mobile homepage has newly established the ‘Discovery Tab’ and ‘My View Tab.’ The Discovery Tab is a space where users can find content that matches their tastes and perspectives. Users can encounter boards on a wide range of topics published by numerous View editors, including ▲Issues with Perspectives ▲Economy ▲Health ▲Fashion & Beauty ▲Travel, and more. When users discover boards that suit their preferences, they can add the corresponding View editor’s KakaoTalk channel and collect them in the My View Tab. It is also possible to set the display order of the added channels.

The News Tab will be gradually revamped to help users adapt to Daum’s new changes. The operation method of Daum news comments will be partially changed. The comment section will be provided in a ‘collapsed’ state by default, and media outlets can choose whether to enable the comment function on an individual article basis.

Since December last year, Kakao has been providing a monetization program to connect View editors’ content curation and creative activities with revenue. View editors who meet certain criteria receive a share of advertising revenue in the My View space based on the number of users subscribing to their boards, board exposures, likes, and shares.

With the application of a revenue model supporting creative activities, interest and participation in Kakao View are increasing. Three months after its launch in November last year, 20,000 creative channels and 250,000 curation boards were cumulatively created. As of January 2022, 150,000 creative channels and 2.6 million curation boards have been created, activating the content ecosystem. Kakao plans to continuously strengthen its reward policies by adding various revenue models such as user sponsorships and paid content issuance in the future.

To help users better understand Kakao View, Kakao transparently discloses its operation methods and policies on the Daum mobile homepage and the official Kakao Policy Team’s Brunch. Alongside this, to enhance the health of the content ecosystem and social welfare through Kakao View, the ‘Media Advisory Committee,’ which has been advising news services since 2016, will be expanded and reorganized into the ‘Content Platform Advisory Committee,’ a social cooperation organization.

A Kakao representative said, “We applied Kakao View to the Daum mobile homepage to strengthen users’ choice and present ways to communicate through content from diverse perspectives. We will continue to develop the service so that content from various perspectives can be created and spotlighted for social and cultural diversity.”

This content was produced with the assistance of AI translation services.