'Gongyeong Labang' TV First Simultaneous Broadcast Sells Out Record

'14,000 Boxes of Redhyang and Hallabong Sold'

[Asia Economy Reporter Kim Cheol-hyun] Public Home Shopping (CEO Jo Seong-ho) announced on the 25th that 'TV Gongyeong Labang' achieved a sell-out in its first simultaneous broadcast. TV Gongyeong Labang is a program that simultaneously broadcasts mobile live commerce on TV.

The 'TV Gongyeong Labang_The Night of Mixed Emotions,' first aired at midnight on the 24th, sold 14,000 boxes and achieved orders worth 250 million KRW, resulting in a sell-out. The live commerce attracted 13,000 visitors and recorded 650,000 clicks, drawing significant attention.

This TV Gongyeong Labang introduced Redhyang and Hallabong. The live broadcast, conducted at a local farm in Hamdeok-ri, Jeju City, was simultaneously streamed on YouTube and Instagram. Through real-time chat, the biggest advantage of mobile live commerce, communication with customers was achieved, receiving positive responses.

Public Home Shopping plans to further develop Gongyeong Labang this year based on its 'mobile first' strategy. They intend to expand the program to promote sales by linking various products such as local produce and small business items with TV channels and SNS channels.

This content was produced with the assistance of AI translation services.