CU Launches Holiday Convenience Meal 'Bok Mani Dosirak'... "20% Larger Than Before"

Bok Mani Dosirak sold at CU.

[Asia Economy Reporter Lim Chun-han] CU announced on the 23rd that it will launch a holiday convenience meal called ‘Bok Mani Dosirak’ for people spending Lunar New Year at home due to the spread of COVID-19.

Bok Mani Dosirak contains various jeon (Korean pancakes) such as large-width grilled neobiani with special sauce, kimchi jeon, seafood chive jeon, and omisanjeok. It also includes about 10 popular side dishes gathered in one meal, such as stir-fried kimchi, seasoned spinach, and braised quail eggs. The contents have been increased by about 20% compared to regular dosirak so that even adult men can enjoy a hearty meal.

According to an analysis of CU’s sales during the Lunar New Year holidays over the past three years, dosirak sales increased by 22.3% in 2019 compared to the previous week, 26.7% in 2020, and 30.8% in 2021. By location, single-person residential areas had more than 30% higher average daily dosirak sales per store during the holiday period than general locations.

A BGF Retail official said, “We launched the well-composed Bok Mani Dosirak hoping that customers starting a new year will have only good things this year as well,” adding, “As convenience stores have established themselves as a representative nearby consumption platform and the number of customers using them continues to increase, we will provide enjoyment with attractive products and services even during the holidays.”

This content was produced with the assistance of AI translation services.