Nutri Releases New Ever Collagen CF 'A Gift That Lasts on the Skin, Mom Edition'
[Asia Economy Reporter Moon Hyewon] Nutri announced on the 21st that it has released a new TV commercial for its edible collagen brand Evercollagen titled "A Gift That Remains on the Skin, Mom Edition."
In the newly released advertisement, Nutri captured the contrasting feelings between mother and daughter, evoking empathy and laughter. The daughter harbors a tender wish for her mother’s health this year as well, but the mother candidly reveals a twist by saying, “That’s what my daughter thinks, but I want to become more beautiful.”
Nutri explained that the video conveys a message to give “a gift that remains on the skin” for parents who, unlike in the past, have transformed into ‘Active Seniors’ who actively pursue self-satisfaction, maintaining their youth and health just as much as younger generations. The commercial can be viewed on TV and YouTube channels.
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Meanwhile, Evercollagen is the number one edible collagen brand in Korea, having surpassed 10 million cumulative sales and achieved 500 billion KRW in revenue last year. The ‘low molecular collagen peptide’ contained in Evercollagen is a Nutri-exclusive ingredient that was the first in Korea to receive dual skin improvement functionality approval from the Ministry of Food and Drug Safety. It helps maintain skin health by moisturizing the skin and protecting it from damage caused by ultraviolet rays. Featuring a GPH (Gly-Pro-Hyp) tripeptide structure identical to the molecular structure of skin cells, it boasts excellent absorption rates and is delivered directly to the skin. Human application tests on Korean women confirmed improvements in seven aspects of skin health, including ▲visible reduction of eye wrinkles ▲wrinkle depth improvement ▲skin elasticity enhancement.
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