"Hanok Concept Photo Spot"... GS25 Opens Flagship Store on Suwon Haengnidan-gil

GS25 opened its second flagship store with a Hanok concept last month in Haengnidan-gil, Suwon.

[Asia Economy Reporter Lim Chun-han] GS25 announced on the 20th that it has opened its second flagship store with a Hanok concept on Haengnidan-gil in Suwon. This is the second flagship store following the caf?-enhanced store opened in Hapjeong-dong, Seoul, last November.

The GS25 Suwon Haengnidan-gil store features a modernized design with a large tiled roof on the front of the store, while the side is decorated with photo frames and phrases to serve as a photo zone for visiting customers and tourists. Inside the store, the interior uses Hanok-style rafters and wood to evoke the classic charm of Korea. Photos taken at the store have quickly spread on social networking services (SNS), making it a popular spot for 인증샷 (proof shots).

Targeting MZ generation (Millennials + Generation Z) tourists visiting Suwon Haengnidan-gil, GS25 has expanded unique and differentiated products by setting up dedicated shelves for Cookat, 10x10, wine, pasta, imported cookies, and imported beverages.

GS25 is focusing on expanding flagship stores that can provide customers with diverse experiences and value. This year, it plans to sequentially introduce various concept flagship stores, including those reflecting the characteristics of famous regions, as well as finance-enhanced and liquor-enhanced stores.

A GS25 representative said, "We aim to offer customers unique products and enjoyable experiential spaces by introducing flagship stores with various concepts."

This content was produced with the assistance of AI translation services.