Homeplus Appoints Executive Director Lee Tae-shin as New Head of Mobile Business Division

Online Expert Experienced with Interpark and Cyworld

[Asia Economy Reporter Jo In-kyung] Homeplus announced on the 19th that it will appoint Executive Director Lee Tae-shin (photo) as the head of the Mobile Business Division effective the 3rd.

Executive Director Lee is regarded as a top expert in the online field with extensive knowledge and experience. Since joining Samsung C&T in 1989, he played a pivotal role in the online businesses of Freechal and Cyworld, and successfully led the mobile commerce business as Vice President of Interpark.

Homeplus recruited Executive Director Lee as the head of the Mobile Business Division, focusing on his platform capabilities and distribution experience. He will oversee the entire Homeplus mobile business, including mobile platform stabilization, development of differentiated services, and creation of business models.

Meanwhile, Homeplus has set its business goal for this year as "growth through increasing customer visits" and stated that it will focus on growth through long-term investments. Homeplus Online's average annual growth rate over the past five years has reached 20%. The company plans to significantly strengthen the execution of its "All line" strategy, which utilizes large supermarkets and Homeplus Express stores as logistics hubs through services such as "Mart Direct Delivery" and "Seven Order."

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