Kyobo Life Partners with KBS Symphony Orchestra to Popularize Arts and Culture

Pyeon Jeongbeom, CEO of Kyobo Life Insurance (right in the photo), is taking a commemorative photo with Nam Cheolwoo, president of the KBS Symphony Orchestra, at the business agreement ceremony between Kyobo Life Insurance and the KBS Symphony Orchestra held at Kyobo Life Insurance headquarters in Gwanghwamun on the afternoon of the 17th.

[Asia Economy Reporter Oh Hyung-gil] Kyobo Life Insurance announced on the 18th that it has signed a comprehensive Memorandum of Understanding (MOU) with the KBS Symphony Orchestra to promote and develop classical music in the Republic of Korea.

The two organizations will jointly plan various arts and cultural programs and actively cooperate in specialized areas such as providing performing arts infrastructure.

First, Kyobo Life Insurance will hold the 'Noblesse Concert,' featuring the world-renowned maestro conductor Myung-Whun Chung in collaboration with the KBS Symphony Orchestra, in major metropolitan cities. The Noblesse Concert will also be live-streamed on YouTube to bring high-quality classical music to a wide audience.

Additionally, in small and medium-sized provincial cities where access to classical music is limited, they plan to hold small-scale chamber music performances called 'For You Concerts,' contributing to the development of local arts and culture and the realization of cultural welfare.

Kyobo Life Insurance CEO Jeon Jung-beom said, "I hope this agreement with the KBS Symphony Orchestra will be a good opportunity for mutual growth," adding, "We will provide customers with more diverse and high-quality arts and cultural content."

This content was produced with the assistance of AI translation services.