LF Accelerates Innovation by Building Enterprise-wide RFID System Linking Online and Offline

[Asia Economy Reporter Seungjin Lee] Lifestyle culture company LF announced on the 18th that it has introduced an RFID (Radio Frequency Identification) system in all stores as part of an innovation in product inventory management to provide a differentiated online-offline linked shopping experience.

The RFID technology introduced company-wide by LF is a contactless information recognition technology that can recognize tags attached to products and exchange information from several meters away using radio frequencies. It allows management by assigning a separate ID to each individual product.

Unlike the previously used barcode method, which was unable to manage individual single products, this technology improves inventory management efficiency and enables real-time visibility throughout the entire supply chain from production factories to stores.

Through this system construction, LF has raised the accuracy of product inventory management for all brands directly planned and operated by the company, such as Hazzys, Daks, and Jill Stuart New York, to about 99.9%. It more accurately verifies and collects traceability information at every stage from the uniquely issued serial number-based produced product to its arrival to the consumer. This enables efficient management by minimizing out-of-stock rates and increasing inventory availability across all sales channels, including flagship stores, street stores, and outlet stores.

Based on this, LF plans to organically connect online and offline channels to provide a more comfortable and enriched shopping experience. Customers can quickly check the inventory status of desired products to reduce waiting time or receive recommendations for items that go well together. Additionally, LF will maximize the O4O (Online to Offline) shopping experience by offering customized services such as preparing products selected on LF Mall for customers to try on in stores.

Lee Dongwon, Executive Director and Head of LF ICT, said, “The company-wide RFID system construction, which was promoted to resolve inconveniences customers may experience during shopping, such as lack of stock of desired products, has been completed. We will continue to strive to improve customer shopping satisfaction by providing desired products faster anytime and anywhere and offering various O4O shopping services.”

This content was produced with the assistance of AI translation services.