InterContinental Unveils Family Package for 'Famjam' Ahead of Holidays

InterContinental 'Grand Kitchen' Breakfast.

[Asia Economy Reporter Yuri Kim] The Grand InterContinental Seoul Parnas announced on the 17th that it will offer the "Winter Family Package," which provides a breakfast buffet along with various entertainment options for the 'Fam-Zam' group who want to spend time with their families during the Lunar New Year holiday and winter vacation season, available until the end of February.

'Fam-Zam' is a portmanteau of Family and Zam (fun), referring to the consumer sentiment of wanting to enjoy the increased time spent with family due to COVID-19 in a fun way.

The Winter Family Package includes a one-night stay and breakfast buffet benefits at the Grand Kitchen for a family of three (two adults and one child under 12 years old). Guests can choose between a Classic Room and a Junior Suite Room. An extra bed is provided free of charge to ensure comfort for three guests. Additionally, a 'Kodak Mini Shot 2 Retro Polaroid Camera' is available for rent to create special memories of the hotel stay.

The package also includes various benefits at the indoor Parnas Mall and Starfield COEX Mall, so guests do not need to go outside in the cold winter. It offers one voucher for a hand-packed ice cream (pint) of choice from 100 flavors at the Baskin-Robbins flagship store in Parnas Mall, and two tickets to the COEX Aquarium, which is a great experience for children.

A signature I-Bear gift set, featuring the hotel’s mascot I-Bear character, is also provided. The set includes a corduroy I-Bear doll, a mini-sized keyring, a phone grip talk, stickers and postcards for diary decoration, all part of the hotel’s private brand (PB) items. Guests can also use the 25-meter indoor swimming pool and the Metropolitan Fitness Club.

A hotel official said, "This package is expected to attract great interest from the Fam-Zam group as it offers entertainment along with a hotel stay, allowing families to spend quality time together." "We also hope guests will experience the OTT service available in the rooms," the official added.

This content was produced with the assistance of AI translation services.