From Limited Editions to Goods... Distribution Industry Focusing on Tiger Marketing

[Asia Economy Reporter Lim Hye-seon] The distribution industry is launching marketing campaigns featuring tigers to welcome the Year of the Black Tiger (Im In Year, 壬寅年) in 2022.

According to industry sources on the 16th, Coca-Cola recently released the ‘Coca-Cola Tiger Package,’ which adds tiger illustrations to the Coca-Cola packaging.

The newly released ‘Coca-Cola Tiger Package’ features tiger illustrations symbolizing the Im In Year added to the iconic package that Coca-Cola renewed for the first time in four years in the second half of last year. The tiger illustrations are depicted as an adult and a cub to support warm and happy daily lives shared with loved ones in the New Year. The idea is to experience the special bond and joy that make everyday life magical by spending time with family, friends, and loved ones in the New Year.

The ‘Coca-Cola Tiger Package’ is a limited edition package featuring stylish tiger illustrations, enhancing the special value of sharing and collecting. The products were released in Coca-Cola and Coca-Cola Zero in 300ml, 500ml, 1.25L, 1.5L, and 1.8L PET bottles. They are available at large discount stores, supermarkets, and convenience stores.

Binggrae Banana Flavored Milk introduced the ‘Eoheung Edition,’ which features a tiger design on the packaging. It also commemorates the 48th anniversary of Banana Flavored Milk, first launched in 1974, the Year of the Tiger.

The ‘Eoheung Edition’ carves a cute tiger face onto the product’s signature jar-shaped container. The 4-pack multipack features a design reminiscent of a snowy New Year atmosphere.

Products that depict tiger faces or evoke the fierce image of a tiger with spicy flavors are also popular. Krispy Kreme Doughnuts launched a New Year product called ‘Bokbada-rang.’ ‘Bokbada-rang’ is a doughnut product featuring a cute tiger character. Pascucci released three new products in collaboration with Mujik Tiger. The new products feature tiger stripes on each item under the concept ‘Receive tiger energy every moment and cheer up!’ KFC introduced ‘Sso-rang-i Chicken,’ meaning soy chicken infused with tiger energy. ‘Sso-rang-i Chicken’ is characterized by a deep and rich umami flavor from soy sauce and a gradually rising spicy taste like tiger energy. It is a new menu in the ‘Soy Chicken’ series, which had many requests for re-release, following ‘God Soy Chicken’ and ‘New God Soy Chicken.’

There are also goods made using cute tiger characters. Hollys collaborated with illustrator Kunder Shop, known for emotional goods, to develop the tiger character ‘Rikhko’ to commemorate the Im In Year. Until the 27th, Hollys will offer cake menu items and new menu items decorated with Hollys tiger character deco picks at stores. Customers who purchase menu items with tiger deco picks will receive a ‘Hko’ paper postcard, and a 2022 GoodNotes diary template featuring the cute ‘Hko’ character will be distributed for free through official SNS channels.

Starbucks released goods expressing the Year of the Black Tiger. The products include 31 items such as the ‘New Year Tiger Mug’ and the ‘Tiger Figure Stand’ for holding phones and electronic devices. However, purchases of the Tiger Figure Stand are limited to two per person.

Paris Baguette offers benefits linked to New Year products filled with ‘bok (福)’ or good fortune. Paris Baguette released a three-dimensional cake featuring Ryan wearing a tiger mask and holding a lucky pouch under the theme ‘Receive the vigorous tiger energy of 2022.’

This content was produced with the assistance of AI translation services.