"Premium is the Trend"... Emart Expands Premium Ingredients Seollal Gift Sets

Oro Bailen Extra Virgin Olive Oil Set.

[Asia Economy Reporter Lim Chunhan] Emart announced on the 16th that it will expand sales of premium ingredient Seollal gift sets as home-cooked meals have become routine due to COVID-19 and the popularity of premium ingredients has increased.

Last year, there were three types of premium oil sets, but this year they have been expanded to nine. In particular, Emart is selling the "Oro Bailen Extra Virgin Olive Oil Set," which is chosen as a main cooking ingredient by the Spanish royal family and is acclaimed worldwide as a premium seasoning, and customers can purchase it at a 30% discount when using event cards. The "Grove Avocado Oil Set," extracted using a cold-press method that minimizes heat generation to preserve nutrients as much as possible, is also being sold at a discount.

Recently, premium oils have shown high sales growth. According to Emart, sales of olive oil, mainly used for salads, pasta, and steak, increased by 27.6% last year, and avocado oil sales rose by 17.8%.

Premium ingredient sets have also been launched. The lobster set, which allows families to enjoy a crustacean party together, is sold at a 20% discount when paid with event cards. The Iberico Bellota pork set, the highest grade among the Spanish Iberico breeds, can be purchased at a 10% discounted price.

An Emart official said, "Due to COVID-19, the number of home meal enthusiasts has increased and the trend toward healthy eating has spread, leading to more customers seeking premium ingredients," adding, "We will continue to introduce various premium gift sets in line with rapidly changing ingredient trends."

This content was produced with the assistance of AI translation services.