Lotte Hi-Mart Opens 'PlayStation Specialty Store' at Jamsil Branch

On the 14th, Lotte Hi-Mart will open a 'PlayStation Specialty Store' at the Megastore Jamsil branch.

[Asia Economy Reporter Lim Chun-han] Lotte Hi-Mart announced on the 14th that it will open a 'PlayStation Specialty Store' at the Mega Store Jamsil branch.

The store, located on the first floor of the Jamsil branch with an area of approximately 90㎡ (about 27 pyeong), is the first PlayStation specialty store introduced in a domestic home appliance specialty store. Here, customers can find console game consoles and various popular game titles. There are also various peripherals such as the PlayStation 5 exclusive DualSense wireless controller. Product consultants provide customized professional consultations tailored to each consumer. They guide the usage of each product and explain various promotions and discount information.

To commemorate this opening, Lotte Hi-Mart will hold a purchase event for three days until the 16th. During the event period, all game titles and peripheral products can be purchased at up to 10% discounted prices. Additionally, customers who visit the store and purchase products worth more than 70,000 KRW will receive an official mug cup on a first-come, first-served basis. The mug cup is decorated with the PlayStation logo and representative icons, and customers will receive one randomly selected from eight types.

A Lotte Hi-Mart official said, "We are introducing the first PlayStation specialty store in domestic discount stores and home appliance specialty stores where customers can experience a variety of consoles, game titles, and peripherals at the Mega Store Jamsil branch," adding, "We will continue to expand specialty stores through ongoing collaboration with Sony Interactive Entertainment Korea to broaden customer experience opportunities."

This content was produced with the assistance of AI translation services.