Baemin Provides Branding Education and Consulting for Restaurant Owners: "We Found Our Store's Unique Charm"

Baemin Academy Concludes 'Kkotboda Maechul Season 10'
Education and Consulting Renewed... Understanding Brand Identity

[Asia Economy Reporter Kim Bo-kyung] Woowa Brothers, the operator of Baedal Minjok, conducted a free branding education and consulting program called 'Kkotboda Maechul Season 10' through the small business owners' free education institution Baemin Academy from September to October last year.

This program was planned with the theme of 'brand' based on the survey results targeting store owners, where 65% of respondents expressed a desire for store promotion, marketing, and branding education.

Eight selected restaurant owners participated in the education. A total of 12 sessions were held covering curricula such as brand diagnosis, strategy and concept development, and design. In particular, experts in brand strategy and management, visual branding, verbal branding, and brand renewal provided one-on-one consulting.

The program included store visits, online and offline lectures, and project execution, leading to renewals not only of offline designs such as signboards and menus but also logos and restaurant introductions used in the delivery application.

The owners unanimously stated that it was a process of understanding and creating their store's brand and identity through communication with experts, rather than a one-way store remodeling service. Many also shared that the education, consulting, and renewal process gave them an opportunity to rethink the uniqueness of their own stores.

Kim Kwang-min, CEO of 'Chosikgotgan,' a salad restaurant located in the alley in front of Ewha Womans University in Seoul, participated in the education to change the image of the store, which did not look like a salad restaurant and was easy to overlook. Through the education, the store was transformed into a noticeable healthy and clean salad restaurant, from the signboard to the exterior and packaging containers.

Shin So-yeon, who runs the rice bowl specialty restaurant 'Soyeon Deopbap' in Itaewon-dong, Seoul, was able to create her own store's unique characteristics through Kkotboda Maechul Season 10. Shin said, "I was able to think first from the customer's perspective about the experience only our store can provide and what special image our store has."

Kkotboda Maechul is conducted each season with different themes to increase sales and promote store growth for small business owners. Since its inception in 2014, a total of 186 owners have completed the education up to Season 10.

Kwon Yong-gyu, Head of Value Management at Woowa Brothers, said, "Store owners' concerns and interest in store branding are increasing significantly more than the business itself," adding, "We will continue to closely understand the concerns and needs of store owners and provide diverse and beneficial education programs."

This content was produced with the assistance of AI translation services.